Some big mistakes I've seen are:
- Emailing me the entire post in the newsletter. If I can read the whole thing in my inbox, what's going to drive me to your blog? Only give away a snippet of your post, a teaser, followed by a "read more" button.
- Using the WordPress/Blogger built-in newsletter. Two reasons this is bad, first it often creates the problem mentioned in point #1 and secondly the subscription process for Blogger (specifically) can be a pain for the reader. On some sites you have to set up an account with Blogger to follow a Blogger blog (yuck, never make a reader sign up for more than they have to).
- Don't spam. Try to only send as many emails as people seem interested in. If you send too many, you will find people unsubscribing.
- Get personal with your newsletter and make it custom. Just like your blog, your newsletter should reflect you, your themes and the kind of readers you hope to see on your platform.
- I recommend using "Campayn" to make your newsletters, or making ones from scratch in your email service. You can also try MailChimp (which is in my opinion more complicated) or Weebly's "Promote" if you have a paid account. Though I can't officially recommend this, since I have not yet used it.
- Use pictures, but sparingly. Pictures are something you should aim to have on every post on your blog, as well as in your newsletter. Having a different image in your newsletter than on your blog (for the same post) can make the post seem more lively too. But try not to put too many photos, or large photos, in your email, because it can make the newsletter load too slowly in someone's inbox, also, some email clients will flag content with photos in them.
- Make sure you have an "unsubscribe" option for your newsletter. In some countries it is illegal not to have one, and either way, it's just respectful. But be sure to give people an option to give you feedback as to why they unsubscribed. Sometimes it's not a lack of interest in your content, but an issue with your newsletter itself, getting feedback is important. But make sure submitting feedback is only optional, not mandatory, it can be a pain for someone to have to give information they don't want to.
Those are my tips! Do you have any tips for blogging, especially in regards to newsletters?